In the age of Artificial Intelligence and automation, machines have taken over many key managerial tasks. Replacing managers with AI systems may have a negative impact on workers outcomes. It is unclear if workers receive the same benefits from their relationships with AI systems, raising the question: What degree does the relationship between AI systems and workers impact worker outcomes? We draw on IT identity to understand the influence of identification with AI systems on job performance. From this theoretical perspective, we propose a research model and conduct a survey of 97 MTurk workers to test the model. The findings reveal that work role identity and organizational identity are key determinants of identification with AI systems. Furthermore, the findings show that identification with AI systems does increase job performance.

Do you know who you are? If so, do you direct your own actions? These are two questions that we ask ourselves when someone asks us about our identities. In the west, individualism is valued. We like to think that we have agency in our own actions. We like to think that our identities are not affected by the world.

Do you know who you are? If so, do you direct your own actions? These are two questions that we ask ourselves when someone asks us about our identities. In the west, individualism is valued. We like to think that we have agency in our own actions. We like to think that our identities are not affected by the world.